Jet-Puffed • S’moregazing
To launch JET-PUFFED’s new glow-in-the-dark bag, we combined two summer night staples and used every stargazing event as a reminder to #GoSmoregazing
Our social content highlighted exciting stargazing events all summer, using animation to tie together s’mores with the stars.
Design elements carried through every experience, from glow-in-the-dark sticker sheets, a special mailer for our kit, a real glow-in-the-dark-billboard, microsite, and our constellation finder.
