23% of college athletes suffer from mental health issues. Icy Hot has always existed to help athletes with their physical pain, but now, with the help of BetterMynd, they are also offering help to athletes struggling with mental health
Head To Toe Healing
Launch page and where all advertisements point the viewer towards
To reach students on campus, we will use geotargeting to speak to them about the issues at their school while they're on campus.
We're going to gather college athletes to tell their stories in the form of radio spots and then run these ads on popular college sports podcasts.
ART DIRECTION: BRANDON MITCHELL