Oscar Mayer . Quarterly Content
Quarterly content is pre-planned content months in advance of a quarter. This content contained pointed briefs to promote certain products or SKU’s however mainly to retain sentiment and taste appeal.
I helped in concept, writing, starring, and directing these pieces.
Bologna Memory Lane.
Problem To Solve
Get consumers to tap into the brands nostalgia and have that be the driving force for purchase
Role
Wrote concept, copy, and starred in
Post Copy
Bologna then, bologna now, bologna forever ♥️
Stats
Over 2 Million Views . Over 85K engagements
Neighbor Won’t Notice
Problem To Solve
Try and garner that appeal that everyone wants an Oscar Mayer dog straight from the grill at cook outs.
Role
Wrote concept, copy, and directed
Post Copy
Can you blame him? 😂
Stats
Over 1.9 millions views . Over 46K engagements
Choose Your Hotdogger
Problem To Solve
Position our Hotdoggers (Drivers of the Wienermobile) as celebrities that our audience should want to get to know more
Role
Wrote concept
Post Copy
Who’s your chosen one? #chooseone
Stats
Over 1.5 Million Views . Over 10K in engagements
Bacon Taste Test
Problem To Solve
Promote Air Fryers as a primary way to cook bacon but without coming across like an advertisement or forcing it
Role
Wrote concept, copy, directed, and starred in
Post Copy
There’s a new king of making bacon named air fryer! 👑 🥓
Stats
Over 1 million views . Over 12K engagements
Hubby Wanted A Taste
Problem To Solve
Show that Oscar Mayer deli fresh is so irresistible even when someone makes it for you they can’t help themselves but take a bite.
Role
Wrote concept and copy
Post Copy
He cut the crusts off 😊 but took a bite too 😤
Stats
Over 80K in Engagements
Bacon Takes Priority
Problem To Solve
Show that showing up anywhere with Oscar Mayer bacon makes you friends everywhere.
Role
Wrote concept and copy
Post Copy
Solution… just make bacon on our birthday 😏🥓
Stats
Over 26K engagements