Oscar Mayer . Reactive Content
Reactive content is that capitalizes on trends and culture on a weekly basis. This content was derived with the goal of being agile, on trend and go as viral as possible.
I helped in concept, writing, starring, and directing these pieces.
Drake Vs. Kendrick
Moment
When Drake vs Kendrick was at it’s peak in May of 2024, producer Metro Boomin released “BBL Drizzy” a meme inspired song that went viral immediately… So we changed “drizzy” to “glizzy”, put it on a hotdog… and the rest was history.
Role
Wrote concept, asset, post copy and community managed the news spread with comments under articles,
Post Copy
The Only beef we care about now @Champagnepapi @MetroBoomin
Stats
Over 100K Engagements . Over 1 Million Impressions. Metro Boomin reposted to his story. And several Articles and posts from well known rap outlets.
XXL . Complex . HotNewHipHop
Beef Baby
Moment
In order to help Oscar Mayer launch their all beef hotdogs, we partnered with the viral “I smell like beef” kid to recreate her iconic viral video. She posted on her channel and we posted the OG and New side by side on our channel.
Role
Wrote post copy and community managed the news spread with comments under articles and the post,
Post Copy
Be like #BeefBaby Choose delicious. Choose 100% Beef Franks. #ISmellLikeBeef
Stats
Shorty Awards . 2.9M Total Views. Over 90K engagements. 2.7M total reach.
Hotdog Straw
Moment
When NewYork Nico drank a beer using a hotdog as a straw… the internet spiraled with takes. Some hated it. Some loved it. And we… decided to make our own hotdog straw to give away for all to take part in a key moment in hotdog history.
Role
Wrote post copy and community managed the news spread with comments under articles and the post,
Stats
Food & Wine. Today. People. USA Today. Entrepreneur. Business Wire. 1.1BN earned impressions.1K Earned media replacements
Rhode Phone Case
Moment
When Hailey Bieber released a phone case perfect for holding lip gloss… we saw… a different vision. Our original post was just a mock; however, it did so well we brought it into the world for others to have and create themselves.
Role
Developed concept, wrote copy, and directed
Post Copy
Never Lose Your Dog Again 👀 🌭 @Rhode
Stats
Article from Daily Mail. Over 85K Engagements across all posts. Over 100 cases made / sent.
Guess We Doing This Now
Moment
Meme opportunity that we flipped to be about the iconic Wienermobile
Role
Wrote copy and concept
Post Copy
Name another brand like us… We’ll wait 😳 🌭
Stats
Over 180K Engagements.
If You’re ever sad…
Moment
This long form meme trend was a perfect opportunity to highlight the joy the Wienermobile provides people in a satirical way
Role
Wrote copy
Post Copy
If you’re having a bad day just remember…🌭
Stats
Over 70K engagements